In the Season's Spirit, the Alzheimer Association of Israel decided to release a unique campaign – starring none other than Santa! Santa is probably one of the most senior elderly around. In fact, by our count he must be somewhere close to the age of 95… The problem is, that like many elderly of his age (the current Pope included) he may develop Alzheimer's disease*. …and if that happens you may expect a very different kind of holiday. Merry Easter everyone!
Credits: Advertising Agency: Zenith Optimedia Israel CEO: Gabi Attal Art Director: Liat Tzur Copywriter: Gabi Attal
