Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
Samsung, via BBH Singapore, has launched a new global campaign showing how Galaxy S25 Ultra with Google Gemini solves everyday
The little cheeses go to the gym, ride the subway, have a rave, etc. Very cute. Short form: Longer form:
This is quite odd. A suitclad man, way up in the mountains in some sort of glorious eagle-topped getaway, takes power tools to his cars wheels. He drills a proper hole in his tyre. He then gets into the car and starts driving down the mountain, with a smile on his face and with a whistling track. What is this, some sort of attempted suicide? A really scary test of product? A mobster on his way to pick someone up? Sorry, that was the suit that threw me for a loop. It's all watched over by the Michelin baby, who is now a cherub in heaven with a flying tyre. I'm so glad I'm not the target market for these things, it just leaves me confused. Client: Michelin
