In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Ok, hol up, why is everyone so obsessed with me- I mean robots, this year?
I don't know when Michelob ULTRA switched from "the single clear crisp nearly carb-free beer you can have after working out like a crazed bat-machine" to: "we hate robots" but I guess they have a new strategy now. Godspeed, creative team. I'm not sure this strategic insight is as good as the last one. And you know what they say about your strategy showing....
