National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
Michelob ULTRA Pure Gold introduces the 6 for 6-Pack. Pick up one of their six-packs, and they will help transition 6 square feet of farmland to organic. Now, I love the simplicity of that sales pitch, you're going to buy a bunch of beers anyway, why not make it a six-pack that gives back? But to add to that, I love how they show it. The patterns of dancers, horse riders, and beachgoers all compare to farmland. Nice little visual feast.
Client: Michelob ULTRA Pure Gold