I guess this is NSFW, sort of? For National Endangered Species Day the Quick Response Fund for Nature (QRFN) has
To announce the opening of an IKEA on Oxford Street the company focused its OOH campaign on the iconic bag.
Show the product! They listened to the creative brief. The campaign features a film directed by Danish filmmaker Martin Werner,
imapc.png“Hello, I’m a PC, and I’ve been made into a stereotype,” says a John Hodgman lookalike into the camera, dressed in brown suitjacket and tie, against an all white backdrop. Yep, this is the next phase of Microsoft’s $300 million advertising campaign and they are going straight for Apples "Mac vs PC". This won't be the entire campaign though, how would that look if your campaign was built around spoofing another - instead they are making lots of different ads to appeal to different people. Commercials featuring author Deepak Chopra, singer Pharrell Williams and actress Eva Longoria are set to hit the small screen soon. The tagline: “Windows. Life without walls” is the ribbon to tie all of this together - and it's actually making some sense now as we read in the New York Times that David Webster, general manager for brand marketing said:
“They’ve made a caricature out of the PC,” he added, which was unacceptable because “you always want to own your own story.”
Life without walls
Previously on Adland: Microsoft Kills Seinfeld - a.k.a $10M down the drain.
Update: Microsoft Windows - Windows. Life Without Walls. - I'm a PC. commercial available here.
