I guess this is NSFW, sort of? For National Endangered Species Day the Quick Response Fund for Nature (QRFN) has
To announce the opening of an IKEA on Oxford Street the company focused its OOH campaign on the iconic bag.
Show the product! They listened to the creative brief. The campaign features a film directed by Danish filmmaker Martin Werner,
The Rocketman concept sees MINI reinvent the small car again by going back to the essence of MINI’s founding design principles. The car, a three-seater with a space-saving carbon-fibre cross frame, has been designed with MINI purists in mind. Whilst the Rocketman concept is not a retro car, it is a modern interpretation of the original MINI idea: a fun, simple, ultra compact solution to urban mobility.
The product film was created using a mixed media approach, seamlessly combining live action with both 2D and 3D animation, motion graphics, stock footage and visual effects. The result takes the audience on a journey from MINI’s inception in 1959 through to present day.
BSUR’s executive creative director, Jason Schragger
3D Supervisor: Ivor Goldberg
VFX Supervisor: Chris Staves
3D: Jeroen Aerts, Matthijs Joor, Onno van Braam, Jurrien Boogert, Adam Janeczek
Matte Painter: Wieger Poutsma
2D: Erwin van den Ijssel, Peter Donda, Per Westholm
audio: Massivemusic
