National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
Celebrity cameo from "The Exorcists" Linda Blair, who plugs her rescue foundation before saying hello to her neighbor and asks him if he's switched to Mint Mobile. "No, not yet" he replies, opening a bill with lots of digits on it that begin with $666, and then he starts with green projectile vomit a la "the exorcist". Pretty naff if you ask me, but humor is subjective.
Ad Agency: Maximum Effort