New Balance and Rosalía: Redefining ‘Ambassadorship’
New Balance has named Spanish pop and flamenco singer Rosalía as its newest brand ambassador. The resulting campaign includes a
One spot from BBDO/New York and directed by MJZ's Tom Kuntz features a fiddling beaver who is trying to find exactly where he best fits in the workplace. It will drive to www.fiddleafriend.com where visitors can have fun with the beaver and create a personalized video where they select what kind of music the animal plays and can add images of their choosing.
Agency: BBDO/New York
Production Co: MJZ
Director: Tom Kuntz