Mophie - “All-Powerless” - (2015) :60 (USA)

The visual effects in this ad are quite nice, as we see how gravity gives up, it snows in Africa, there are tsunamis in Paris and basically the world seems to be ending. It's raining fish, trees catch on fire for no reason, and dogs walk their owners. The camera zooms out to reveal a leak of earths gravity, pushing astronauts out of its way in space. Nice touch.
What is causing all of this? And there is God, checking his out of battery sign on his phone. Aha, it's a visual pun. God is all powerless.

Client: Mophie
Agency: Deutsch, Los Angeles

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