Mother London Raises Money With A Side Of Controversy

Mother London Raises Money With A Side Of Controversy

Raising money for a worthwhile cause is admirable; that much is undeniable. However, doing something stupid for a good reason doesn't make it any less stupid. UK-based agency Mother London were reminded of this last week after facing criticism for a Placement Charity Raffle in which student teams were encouraged to donate upwards of £10 ($15) for the chance to win a one week creative placement.
The issue which many people had against the idea, was of course not the charity aspect - but the implication that one could buy their way into a placement at a well-known agency. Distaste was raised for various reasons; firstly for those promoting the industry as meritocracy this was a slap in the face, and secondly because of the vast barrier to entry already existing for those who don't live in London. Advertising is a tough business to break into; the idea that donating a 'tenner' could fast-track your resume is a bitter pill to swallow.

writing for the Professional Copywriters' Network

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