Over 3000 trucks cross the border into Norway every day. Many come from Eastern Europe, especially Poland, where the road conditions and regulations are different. As a result they are more likely to get into an accident. This problem has been ongoing for a while. Norway has had a difficult time in solving it. So Norway thought, if you won't listen to us, you'll listen to your mother. Enter Polish truck driver Lukasz Gorzynik and his mother, Anna Gorzynik, who acts as backseat driver the entire way from Poland to Norway. Beautifully filmed, this. Although it suffers from the length. Two minutes would have been plenty.
Mother Presents is a large scale initiative funded by several companies an organizations including NHO Transport, YRKES Trafikk Forbundet, Logistikk og Transport and more.
Client: Mother Presents
Agency: Geelmuyden Kiese
Client Director: Geir Ove Harnes
Project Manager: Celine Gran
Copywriters: Trygve Andreas Tønnessen, Morten Borgestad and Sarah Willoch
Advisor: Nina Schage
Graphic Designers: Hanne Årsnes and Viktor Myhre Sakshaug
Web Designer: Bjørn Kalberg Salte
Community Manager: Paal Nygård
Production company: Bacon
Director: Tarik Saleh
Producer: Ola Narum Berg/Magne Lyngner
Photo: Daniel Voldheim/Marianne Bakke
Editor: Marcus Kryler
Grade: Julien Alary
Lead Audio: Christian Schaaning
Online: Andrew Highton
Post producer: Øystein Dyb
Music: Grzegorz Turnau & Magda Umer - Bajka Iskierki
Media Partner: Be On/AOL
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It really suffers from the length, one gets the feeling that Lucas wants nothing more than for his mother to just shush for a second.
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