In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Description:
Briefed with positioning the Moulinex Blender as 'the best food processor in the world',
and with a limited media budget, BBR Saatchi & Saatchi Tel Aviv created a unique radio campaign - specially 'mixed' by the advertised product.
Credits:
Ad agency: BBR Saatchi & Saatchi Tel
Chief creative officer: Yoram Levi
Creative director: Ben Sever
Scriptwriters: Ben Sever, Guy Gordon
Account director: Yael Ron
Account supervisor: Shlomit Kloger
Aired: September 2009, Tel Aviv