I guess this is NSFW, sort of? For National Endangered Species Day the Quick Response Fund for Nature (QRFN) has
To announce the opening of an IKEA on Oxford Street the company focused its OOH campaign on the iconic bag.
Show the product! They listened to the creative brief. The campaign features a film directed by Danish filmmaker Martin Werner,
MTV Networks International, a unit of Viacom Inc. (NYSE: VIA VIA.B), today launched a new series of public service announcements (PSAs) by global advertising agencies 180 Amsterdam, Selmore and Cake, and ecopop and five short films by Element to captivate youth with the important message of slowing down global warming and reducing carbon footprints. The result is high quality spots that utilize creativity, humor and pop culture that speak to young people in their own language and empower them to make their lifestyle âgreener.â MTV Switch is the first youth-focused, global, multi-platform campaign created to help slow down the acceleration of global warming.
The pro-bono PSAs and short films will be made available across MTVâs global network of 165 localized TV channels in 162 countries that will reach a potential audience of 560 million viewers. With an unique style and creative tone that resonates with MTVâs audience of 15-to 25-year-olds, the campaign helps viewers realize that small actions taken by many individuals can make massive differences to the worldâs carbon emissions. The PSAs and films are available for viewing on MTV Switchâs dedicated website, mtvswitch.org.
âMTV Switch was created to provoke, entertain, and encourage change among young peopleâ, says John Jackson, Director of Social Responsibility, MTV International. âWe are incredibly thrilled and honored to work with such forward-thinking international creative agencies in producing compelling work to continue to engage youth on this extremely important global issue."
These two "Switch" films were put together with practically zero budget. Sean Thompson, Creative Director for 180 Amsterdam said: âAs youâre sitting in front of your computer screen, remember this: Real life is much, much better. The message in the MTV âReal Lifeâ series is simple; switch off your video games and computer screens and dive headfirst into real life and help save the planet whilst youâre doing it.â
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