Multi-Award-Winning Director Robbie Samuels Signs with Panoptica for North American Representation

Creative production company Panoptica has signed London-based director Robbie Samuels for North American representation. An award-winning director who creates under the alias superrocketman, Samuels has directed commercials and content for clients such as Discovery, Channel 4, BBC Studios, Malaria No More, Hyundai, and Ford, to name a few. 

“We are thrilled to introduce Robbie to the US market in force,” says Panoptica Founder Hughes William Thompson, who became acquainted with the director through his short film, Hip Hop Café, a witty homage to the Golden Age of Hip Hop. “He is a true cinephile whose exceptional mix of sophistication and playfulness will resonate with creatives in the States. His ability to blend humanity, humor, energy, and quirk is what sets him apart, as he will excel in a wide range of categories – from comedic and 'hint of a smile' work to more grounded and poignant humanist work to automotive.” 

“It feels good to be part of the Panoptica family,” adds Samuels. “Will and [Executive Producer] Roan [Bibby]’s vibe is what attracted me. They are great guys who are pushing for great things. The creative energy and acumen they bring is impressive as I look to grow my career stateside and take on more large-scale productions.”

As a published writer and globally recognized creative and director, Samuels’ ability to adapt to a wide variety of work has allowed him to explore a breadth of opportunities spanning advertising, film, and TV. This is evident in his work with clients such as Hyundai, Ford, Metlife, and Barclays, which all live in different categories ranging from comedic to humanist work. 

Comic books, sci-fi novels, and illustration ignited Samuels’ personal aesthetic and passion for storytelling as a young boy growing up in London. His penchant for imagining things led him to an early art education at Central St. Martins, followed by the Edinburgh College of Art. Not long after, he screened a short film at the Tribeca Film Festival, which caught the attention of Vanity Fair, followed by another short, Zoltan the Great, which won Best International Short Film at Los Angeles’ HD Fest. Channeling his love of film and music, the aforementioned film, Hip Hop Café, screened at festivals across the globe while garnering a coveted Vimeo Staff Pick. 

Samuels is currently developing his debut feature The Bronze Bull and a sci-fi mini series We Can Bring You Back for SKY UK.

“I find ideas to be energizing,” concludes Samuels. “They can come from literally anywhere – dreams or daydreams, or abstractions of things that have happened to me. I'm also a sponge for pop culture. I'm always watching a classic film and plugging the gaps of world cinema that I’ve missed.”


About Panoptica: 

Since 2011, Panoptica has been plumbing the creative depths to bring innovative and eye-catching work to screens of every size. We are driven by a need to push the boundaries of visual storytelling by fostering the unique and diverse voices of our filmmakers. Working alongside our discerning clients, we excel as a production partner from ideation through post, and our global network allows us to offer solutions to virtually any creative problem. We've seen the future of entertainment and brand content, because WE SEE ALL.

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