Super Bowl champion Clay Matthews and All-Star Left Fielder Ryan Braun star on the fictitious “You, Your Awesome Body, and You, Show” learning valuable life lessons about the burden of their awesome body and the power of protein in Muscle Milk.
The TV spots are running though April 7 on networks ESPN, ESPN2, Fuel, Fuse, G4, MTV2, Versus as well as DIRECTV or Dish cable networks. The spots will be accompanied by radio and online advertising campaign.
Pereira & O’Dell was challenged to position the benefits of Muscle Milk to a larger audience without turning off the hardcore athletes who made the brand what it is today. Muscle Milk® is the leading product from the CytoSport™ family that promotes efficient fat burning, lean muscle growth and quick recovery from exercise.
Muscle Milk - “You, Your Awesome Body, and You, Show” Clay Matthew (2011)
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