Nando's - #Youpeople / Stereotypes (2018) :60 (South Africa)

You know what they say about stereotypes? This ad contains a variety of hilarious scenes in which South Africans typically stereotype one another based on their appearance, accents, habits, and tastes. Nando's are gently mocking everyone. The ad features a "black Adam Katzavelos" who seemingly can't pronounce the word 'beach' correctly. This is a nod to a man who went viral, doing a racist rant on a beach earlier this year.

South Africa’s M&C Saatchi Abel punctures all hypocrisy with comedy in this observant ad. My favorite is the guy saying "what is it with you people with the accents", and then we see him do an accent just a beat later.

Nando's said in a statement that "You people" is a phrase often used by South Africans when describing people who are different to them. "So, in the ad from M&C Saatchi Abel, Nando's highlights the ways in which South Africans typically stereotype one another and the hypocrisies that go with that.

"It's a phrase that goes hand in hand with an unconscious bias. It's used in jest, as a slight and even in outright confrontation — and many South Africans are likely to have used the phrase at one time or another. We've all been guilty, some more than others, of you-peopling us people. It's what makes you people all the same, Nonke!

"A year ago we reminded South Africans that we can fix our sh!t and this 'you-peopling' is something we can all fix," said Doug Place, Nando's chief marketing officer.

"If you're watching our ad and say 'I've done that' (hopefully with a guilty smile), then we've been successful at starting a crucial conversation — hopefully one that starts with 'us people'."

People's reactions? South Africans think it's hilarious, as it shines a light on everything that divides and the peri-peri chicken that brings everyone together.

Credits
Brand: Nando’s
Chief marketing officer, Africa, Middle East, South Asia: Doug Place
GM, brand & strategy IMEA: Su-lise Tessendorf
Advertising & media manager southern Africa: Jake Johnstone
Agency: M&C Saatchi Abel
CCO & creative partner: Neo Mashigo
Copywriter: Bella Evans
Art director: Lubabalo Lubhi Mtati
Business director: Nadine Govender
Head of broadcast production: Bronwyn Henry
Production company: Darling
Director: Chloe Coetsee
Executive producers: Lorraine Smit, Melina McDonald
Producer: Mmameyi Mapule Mphahlele
Production manager: Zuko Nqoro
AD: Shelia Hall
DOP: Devin Toselli
Production art director: Lauren Wilensky
Post production: The Upstairs Ludus
Editor: Mark Ash
Music composition: Garrick Jones, Freq’ncy Audio/ Freq’ncy Music
Final mix: Sean Williams, Sterling Sound

@NandosSA Ads are so witty.... #YouPeople pic.twitter.com/5pseAlv4jm— GONTSE 🌻 (@gg_state) November 27, 2018

#YouPeople your Ads are on their league of their own👌 pic.twitter.com/o7MfJ0grDu— Isaac Gumede (@Isaac_Mnguni) November 26, 2018