National Lottery - A Christmas Love Story / Just Imagine (2022) 3:30 (United Kingdom)

Directed by Oscar-winner Tom Hooper, the ad tells of a chance encounter between two people who meet on a train and exchange a phone number on the back of a lottery ticket. 

Soon the girl realizes the phone number is smudged, and viewers are left on the edge of their seats wondering if the pair will meet again. The tension mounts as the news breaks of an unclaimed winning lottery ticket.

The ad is set to a new arrangement of George Michael’s ‘Faith,’ performed by artist Sleeping At Last. The full length, three-and-a-half minute commercial will appear in cinemas, with cutdowns appearing online and on TV.

Ad agency: Adam & Eve DDB

Client: Executive Director - Matt Ridsdale;

Head of Marketing Communication - Anna McInally;

Marketing Manager - Sophie Morgan;

Brand Manager - Lauren Pinkus;

Brand Manager - Jayna Bacchus;

Assistant Brand Manager - Lucie Pelaez;

Campaign Planning Manager - Natalie Littlechild

Group Executive Creative Director: Ben Tollett

Chief Creative Officer: Richard Brim

Creatives: Forrest Clancy; Jay Parekh

Agency producers: Nikki Cramphorn; Tristan Baker

CEO: Tammy Einav

Managing Partner: Sam LeCoeur

Business Director: Fay Taylor

Account Director: Tejen Shah

Account Managers: Zahra Ahmed

Global planning partner: Heather Alderson

Planning directors: Stuart Williams, Róisín Mulroney

Senior project manager: Amy Waldman

Project manager: Caitlin Fletcher

Designer: Scott Silvey

Agency legal counsel: Tom Campbell

Media agency: Dentsu

Media planners: Niall McEvoy; Dominic Sadler; Sarah Francis

Production company: Smuggler

Director: Tom Hooper

Executive Producer: Fergus Brown

Producer: Nick Sutherland-Dodd

Cinematographer: Steve Annis

Casting: Dan Hubbard Casting & Beast Casting

Editing Company: The Whitehouse

Editor: Russell Icke

Editor Asst: Steven Waltham

Post Production: Framestore

Post Producer Alexia Paterson

VFX Supervisor: Pedro Sabrosa

2D Supervisor: Ben Taylor

Colourist: Simon Bourne @ Company 3

Music Written / Composed by George Michael

Arranged & Performed by Sleeping At Last

Additional Orchestration: Chris White

Produced & Supervised by Siân Rogers @ SIREN

Label: Music Alternatives

Publisher: Warner/Chappell

Audio Post Production: Sam Ashwell @ 750