National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
Do you know what it's like to win at the National Lottery Ireland's new scratch off game Money Multiplier? I'll give you a hint. It has a lot to do with rabbits. This is a crazy silly spot. And very fun to boot. Talking Irish rabbits? Sign me up.
Advertising agency – DDFH&B
Copywriter – Ted Barry
Creative Director – Paudge Donaghy
Agency Producer – Dave Brady
Account Director – Emily Lyons
Digital Account Director – Michael Craig
Group Account Director – Sarah Wood
Designers – Tom Sutton & Cesar Tovar
Head of Brands & Marketing PLI / Camelot Global – Matt Osgood
Production Company – Butter
Director – Lorcan Finnegan
Executive Producer – Michael Duffy
Producer – Grainne Tiernan
Post Production House – Windmill Lane
3D Animator – Graham Gallagher
Flame – Ian Jacobs
Editor- John O'Connor
Colourist- Matt Branton
Sound – Mutiny Studios
Sound Engineer- Mark Richards
Lead Rabbit Voice- Aidan O'Hare