National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
Sweet dreams multiplied. Play the new Money Multiplier scratch off card from the National Lottery Ireland and your winnings could be multiplied. Like rabbits. Irish rabbits! Yeah I know this was made in Ireland
Advertising agency – DDFH&B
Copywriter – Ted Barry
Creative Director – Paudge Donaghy
Agency Producer – Dave Brady
Account Director – Emily Lyons
Digital Account Director – Michael Craig
Group Account Director – Sarah Wood
Designers – Tom Sutton & Cesar Tovar
Head of Brands & Marketing PLI / Camelot Global – Matt Osgood
Production Company – Butter
Director – Lorcan Finnegan
Executive Producer – Michael Duffy
Producer – Grainne Tiernan
Post Production House – Windmill Lane
3D Animator – Graham Gallagher
Flame – Ian Jacobs
Editor- John O'Connor
Colourist- Matt Branton
Sound – Mutiny Studios
Sound Engineer- Mark Richards
Lead Rabbit Voice- Aidan O'Hare