I want to be a fly on the wall of the agency that managed to sell this spot as a super bowl ad. "We'll take this adorable kid, you see, have him sail in a bathtub with his best friend, dress him up in a tux, show all the things he never does..... Because he's dead." Ouch!
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Ouch is right. I was right there with the spot until the reveal, and then I just felt mad at Nationwide for manipulating me and trying to ply my sympathies on SuperBowl Sunday. Dead Kids + Nachos = I'll Stick With My Current Homeowners' Insurance, Thankyouverymuch.
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