National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
I want to be a fly on the wall of the agency that managed to sell this spot as a super bowl ad. "We'll take this adorable kid, you see, have him sail in a bathtub with his best friend, dress him up in a tux, show all the things he never does..... Because he's dead." Ouch!
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