A nice thing about glass containers is that you can repurpose them for something else. The super bowl is a big TV event in Canada too, and Nescafé will be airing this ad during their broadcast of the big game. Nescafé wanted to communicate their commitment to sustainability, and from that came this quite simple film. “This was one of those ideas that, frankly, was right under our noses this whole time,” says Joel Holtby, co-founder, and chief creative officer at Courage, Toronto. “The thing that I love most about this one is how easy it is for people to see themselves in it. It evokes a real sense of intimate familiarity with something that is so universal.” “From the way we source our coffee to every step along the way, at Nescafé we are using our global scale to bring sustainable change for our planet. But the simple act of reusing our coffee jar is an action that people all over the world have already been doing for years and years,” said Carm DaSilva, VP of Nestlé Coffee Canada.
