New Maynards Bassetts campaign: Set the Juice Loose - posters, UK

After the successful launch of last summer's 'I Spy Maynards' campaign, Maynards Bassetts, in collaboration with VCCP London, their agency of record, is back with an exciting out-of-home (OOH) campaign to remind the nation of the irresistibly juicy flavors of Maynards Bassetts' Wine Gums and Jelly Babies.
Building on the popular brand campaign 'Set the juice loose', VCCP London has infused it with a modern twist to captivate a new audience while still evoking nostalgic feelings among loyal fans. The campaign primarily targets lapsed fans, aiming to reignite their love for the cherished sweet brand, Maynards Bassetts.
The latest campaign cements Maynards Bassetts as the brand that embraces OOH advertising. The eye-catching posters showcase delectable Wine Gums and Jelly Babies under "attack" by charming collectible figurines. These whimsical battle scenes are a clever representation of the figurines' desperate efforts to unleash the delicious juice contained within the sweets, all while adding a smile to onlookers' faces.
The playful images were brought to life through the creative process of designing and 3D printing the characters, hand-painting them, aging them to perfection, and finally capturing the shots in collaboration with photographer Franck Allais.

Campaign Title: Set the Juice Loose
Client: Maynards Bassetts
Advertising Agency: Vccp
Deputy Executive Creative Director: David Masterman
Associate Creative Director: Daniel Glover-james
Associate Creative Director: Elias Torres
Head of Art: Ali Augur
Model Makers: Ben Millar and Christopher Peacey
Managing Partner: Matt Smith
Senior Account Director: Izi Hutchinson
Account Executive: Lily Hubbard
Global Planning Director: Ollie Latham
Planner: Priscilla Britton
Agency Senior Integrated Creative Producer: Diana Turchi
Agency Junior Integrated Creative Producer: Emily Dunn
Media Buying Agency: Publicis Media
Production Company: Girl&bear
Photographer: Franck Allais
Photo Assistant: Oliver Clyde
Digi Op: Nathan Perkins
Green Steward: Bongani Munatsi
Cgi Artist: David Mcleod
Cgi Agent: Bernstein & Andruli
Retouchers: Peter Stedman and Alex Stout at Stanley’s Post
Designer: Rohit Sharma
Artworkers: James Perry, Adam Cook