The new Sauvage, le Parfum - A dialogue between cultures & The song that changed rock n' roll

These are the two "behind the scenes" clips released to tease the new Sauvage campaign with Johnny Depp.

The launch commercial received immediate backlash on social media, as it was seen as cultural appropriation, and the ad was pulled

Here are the "making of" clips of this commercial anyway. In them, we meet the Native Americans who were consulted on this job, and the legendary dancer Canku One Star who created the dance and look that the director, Jean-Baptiste Mondino was seeking.


Clip 1: A dialogue between cultures.

In this clip, Johnny Depp who is a guitarist in his own band, speaks of the song he plays in the commercial. It is "Rumble", an instrumental by Link Wray & His Ray Men. It also happens to be the only instrumental that was banned on radio back in 1958, because it was that wild, with the distortion and feedback. Well, that and because the term "rumble" was a slang term for a gang fight, which some US radio markets feared would inspire the crazy youth of the day. As Depp explains, there is another link to the Native American motif here, as Link Ray was native American, specifically, he was Shawnee. 

Dior describes this scent as "A new, highly concentrated interpretation of Sauvage, melding extreme freshness with warm oriental tones and wild beauty that comes to life on the skin."

And even this, some people are finding offensive because of the use of the word oriental in the copy. The description continues: 

"François Demachy, Dior Perfumer-Creator, drew inspiration from unspoiled expanses of wilderness beneath a blue-tinged night sky, as the intense aromas of a crackling fire rise into the air.

The fragrance of a new frontier: an interpretation with a rich, heady trail that celebrates the magic of wide-open spaces."

Clip 2: The song that changed rock n' roll

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