Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
Samsung, via BBH Singapore, has launched a new global campaign showing how Galaxy S25 Ultra with Google Gemini solves everyday
The little cheeses go to the gym, ride the subway, have a rave, etc. Very cute. Short form: Longer form:
The New York Times and Droga5 are back. Instead of talking about "the truth", they share their readers and their readers reading history with the world. Meet Vera "It takes me all morning to check my emails".
And then meet Lianna "harmony of flavors", Jordan "is soul for the mornings", Yassmin "Dreams of smells". and Becky is "Big appetite, little flash...".
Each person is presented with their reading history, typed out on the screen as it matches what the individual is doing. This is also carried to the OOH advertising, which is digital and billboards, including moving digital screens.
Ad agency: Droga5
