National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
Born from greatness indeed. The oh so cute toddlers are younger versions of NFL legends like Mike Ditka, who still has a mustache and sunglasses, Michael Irvin, VInce Lombardi, Joe Namath and more. What, no Bill Cowher? As a Steelers fan I'm upset. Anyway, the slow-motion toddler fest is set to the schmalzy sounds of Chicago's "You're the inspiration." It ends with a "Who's next," as you just know some tyke who just learned to walk is going to be the next NFL great. Charming, and inoffensive, but like a football game with no penalties, it's also lacking in excitement or bite. But hey, at least you can tick off babies and famous songs on the bingo chart.
Client: NFL
Agency: Grey New york