National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
Celebrity cameo extravaganza here! Chris Rock voices the puppet who has invited everyone and then some to his awesome super bowl party. Spot Spike Lee, Stevie Wonder, Tyra Banks, Ken Griffey Jr., Tiger Woods and Jonathan Lipnicki, the breakout child star from "Jerry Maguire".
And if all that name-cecking wasn't enough, the ad ends on a "Masterlock" shot. Funny.
This ad aired in quarter two, and I still have no idea how it sells Nike.
Director: Joe Pytka