Leiomy Maldonado, the only transgender person to compete in "Americas best dance crew", practices and performs in this ad, while Precious Ebony narrates. This is for the Nike #betrue collection, the shoes with the rainbow soles worn in the running and dancing scenes. "Hey Lei, what have you done, to make a mark on this world?" Precious asks, "what mountains have you climbed? which angels gave you their wings?"
This is not the first time Nike has featured a transgender person in their ads, previously the ad "Unlimited Courage" starred Olympic athlete Chris Mosier.
In other news, Adidas is outperforming Nike in markets worldwide.
Client: Nike NYC
Principal talent: "Amazon Mother" Leiomy Maldonado
Production Company: Public Record
Written & Directed by Daisy Zhou
VO by Princess Mami Precious Ebony
Style: Hawa Arsaala
Makeup: Tiffany TheArtist
Camera Op: Bill Saxelby
Producer: Julia Kennelly
Line Producer: Karine Benzaria
Executive Producer: Jeremy Yaches
Edit: Jeremiah Zagar & Hugo Faraco
Color: Sofie Borup @ Company 3
Sound Design & Mix: Pete Crimmi @ SoundLounge
Music: The Album Leaf
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