In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Does anyone else think the actor in this spec spot looks like Seth Rogan from the movie Knocked Up?
Directing credit goes to Alec Brownstein, a copywriter turned commercial director currently hiding out at Publicis New York.
Make sure to check out the music video Buffalo girls he shot using his laptop camera as well. There's plenty more crazy where that came from!
