On the heels of the most successful year in its ten year history, the creative studio LOS YORK continues the growth of its unique creative, design and production offering, and the expansion of its leadership team by hiring Nikki Peddie as Head of Brand Partnerships, a new position. An experienced marketing and advertising leader with diverse national and international experience, Peddie brings to the independent creative studio a powerful background in tech, entertainment and wellness marketing. A London native, Peddie started her career as an account director at global network agencies including Leo Burnett and AMVBBDO working on brands such as Sainsbury’s, the 3rd largest retailer in the UK, McDonalds and P&G, to name a few. For the past seven years she has been working within independent agencies in Los Angeles.

“Nikki is a brilliant global marketing maven, totally experienced working with brands great and small - the firmly established and the disruptive challengers - she’s seen it all,” said Epstein. “At LOS YORK she’ll not only be building lasting relationships with clients, helping them solve business challenges together with us, but she’ll also ensure that our creative output is delivering and exceeding client objectives. Nikki is our new go-to for all client and agency relationship escalations and will always make the time to hear from brands and their marketing partners, so feel free to reach out to her!”

"I am thrilled to embark on this exciting journey with the good people of LOS YORK as the new Head of Brand Partnerships,” said Peddie. “I will be leading a discipline that thrives on the power of genuine connections, and my approach is rooted in building honest, solid and enduring relationships, collaborating closely with clients to tackle business challenges as true partners. LOS YORK's dynamic vision and exciting existing client base present boundless opportunities and I am eager to dive in, amplify the current partnerships and forge new ones that will shape the future of our success."

Despite the fact that 2023 was a dumpster fire for most of the advertising industry, it was the biggest year for LOS YORK in its 10-year history. The shop expanded relationships with long-term clients while also welcoming amazing new brands to the mix; Motorola, Stellantis, Teva, Logitech, 23andMe, Under Armour and Disney topping the list. LOS YORK’s model of un-siloing each area of its business, creating cross-pollination between disciplines and becoming a truly end-to-end solution for clients, began to bear fruit in 2023 as the studio started realizing full campaigns, from creative ideation to final execution for clients such as Under Armour and Motorola. In 2024, as LOS YORK continues to ride that swell, Peddie’s hire is the latest in a string of strategic hires that began last year designed to strengthen the shop’s growing end-to-end practice. Among others, Jamie Samuel joined the company as Brand Partner focusing on the studio’s direct to brand partnerships, and celebrated Global Creative Director Kevin Cabuli arrived from Lola Mullenlowe Madrid.

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