National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
Self healing paint with a little borrowed interest thrown in for good measure in this campaign for Nissan. Elvis, Lionel Messi and Robert Downey Jr. Nice key-scratch photoshop work.
Advertising Agency: TBWA/RAAD Dubai, UAE
Agency website: http://tbwaraad.ae
Executive Creative Director: Rohan Young
Creative Director: Manuel Bordé
Art Director: Gabriel Gama
Copywriter: Guilherme Grossi
Illustrator: Iluminata