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NIVEA has a program called Care is Beautiful. It aims to honor people who put others first and care for them before themselves. This spot features real people in South Africa who are doing just that. It's a nice anthem that shines the light more on the people than the product and as a result ends up being a great brand anthem.
Client: Nivea
Agency: 1886
Creatives: Stuart Stobbs,Toni Hughes
Production: Egg Films
Director: Dani Hynes
Writer: Nomfundo Mpati
Music: Duduza Serenades