No one says it but everyone does it: "Uber Eats, ça arrive."

*"Ça arrive": in French, there's a double meaning here. Both "It's coming" and also "It happens".

With Uber Eats, consumers can have everything they need delivered to them on a daily basis… favorite food, shopping and much more. It’s a convenient service, but one that can leave the French feeling guilty when they use it. This entire campaign centers around people making excuses for using Uber eats. The dog did it, it was their ex-boyfriend, and the best one is the son "cooking" for his mom. 

 

A humorous register to ease the guilt of these (excessively) tormented consumers: there’s no need to blame the dog, to pretend you’ve got your stuff back from an ex or to invent some kind of culinary talent… “Ça arrive” to (almost) everyone to place an Uber Eats order… And there’s no need to make a big deal of it.

A 360° campaign that will start with the release of TV films, TV billboards and short YouTube formats on 5 June will be followed by a wave of OOH and DOOH displays on 27 June, supported by a Social Media component.

Now the double meaning of "Ça arrive" makes sense. "It happens" - so don't feel bad about it. 

Ad agency: BUZZMAN

 

President and Executive Creative Director Georges Mohammed-Chérif

Vice – President Thomas Granger

Managing Director Julien Levilain

Creative Directors Julien Doucet & Lilian Moine

Art Directors Margaux Hontang, Melvin Berréhouc, Thibault Picot & Yvonnick Le Bruchec

Copywriters Margaux Hontang, Melvin Berréhouc, Thibault Picot & Yvonnick Le Bruchec

Strategic Planner Aline Bouchez

Head of Account Sofiane Ouaddah

Account Manager Barbara Georget

Account Executive Florence Cudian

Assistant Account Executive Ophélie Tabarin

Head of PR & Communication Amélie Juillet

PR & Communication Manager Paul Renaudineau

PR & Communication Assistants Margaux Zaniol & Tifanny Boutih

Head of TV Production Vanessa Barbel

TV Producer Saveria Besset

Production Caviar

Director Cloé Bailly

Producer Céline Roubaud

Head of Producer Charlène Richardeau

Post production Everest

Head of Post production Renaud Coulon

Sound Production Schmooze

DOP Lucas Casanovas