Electronics and Technology
Canon - ‘Created Different’ (2025)
‘Created Different’ is a new pan-European campaign by VCCP, aimed at re-establishing Canon as the go-to brand for a new
The Nokia N8 has a macro-lens attachment, CellScope. This was a technical detail only nerds could love until W+K and Aardman turned into magical must-have for everyman. This sums up their strategy quite well, "It's not technology, it's what you do with it"
Bonus: see also the making of Dot.