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Norweigan recycle company advertises in Urdu!

Norweigan recycle company advertises in Urdu!

Norway has understood what adapting a campaign to the target market really means. Norsk Resirk target market for the campaign that encourages recycling is "the entire population of Norway". Enter a clever media buyer working at an equally clever agency and you have ads adapted for where they are actually placed - common ad sense that is far too often overlooked or ignored.
During the Pakistani culture festival Mela in Oslo the recycling company advertised with a full page advert written in Urdu.

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