The campaign, featuring three of the funniest women in the industry, highlights the widely talked about topic — the hostless award ceremony — taking a humorous approach at building excitement around the return of the Oscars, this time with not one host but three.
In light of celebrating International Women’s Day and Women’s History Month, one of the industry’s leading woman-owned and managed entertainment marketing companies — NuContext headed by Founder/EP Angela Guice — produced this year’s unprecedented Oscar promotional campaign for ABC Entertainment Marketing featuring three women hosts: Amy Schumer, Regina Hall & Wanda Sykes.
The campaign, featuring three of the funniest women in the industry, highlights the widely talked about topic — the hostless award ceremony — taking a humorous approach at building excitement around the return of the Oscars, this time with not one host but three.
Credits
Client: ABC Entertainment Marketing
Erin Weir
Executive Vice President-Marketing, ABC and General Entertainment
Aaron Goldman
EVP Creative Content Marketing at ABC, Hulu, Freeform, ABC News
Melissa King, Vice President, Creative
Stephen Schwartz, Creative Director
Gennifer Leong-Alvarado, Vice President Branding and Design
Lucas P. Aragon Executive Director, Design at ABC Television
Lara Wickes, Executive Director
Sandy Christmas
Associate Director/Special Projects/Production
Teeny Stillings, Manager
Randy Jackson, Associate Producer
Scott Bosely, Associate Producer
Katy Jones, Production Coordinator
Casey Schoch, Production Assistant
Chris Folkens, ABC Creative
Gennifer Leong, VP, Branding & Design
Simon Minho-Kim, Director, Branding & Design
Brandy Ley, Executive Director, Photo
Natalie Thompson, Photo Manager
Jason Letkiewicz, Senior Writer / Producer
Sean Kunz, Sr. Writer | Producer
Kent Rensing, Writer / Producer
Production Company: NuContext
EP: Angela Guice
Director: Mike Bernstein
Producer: Chad Engel
DP: Tom Banks
AD: Brandeaux Tourville
PD: Marcelle Gravel
Key Gaffer: Nick Durr
Key Grip: Don Padilla
PM: Rachel Oliver
Coordinator: Akasha Ross
Talent Coordinator: Michael Rola