In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
The TV commercial which goes with this simple poster - my guess is that they had no budget here, just cute ideas.
Agency : Euro RSCG Buenos Aires
Gustavo Reyes, Executive Creative Director
Mariano Duhalde, Creative Director
Pedro Pappalardo, Creative Director
Tony Waissmann, Creative Director
Maxi Sanchez, Creative Director
Ivan Zimmermann, Art Director
Rodrigo Raices, Copywriter
Director: Diego Arzuaga
Prod. Co. : Reckitt Benckiser
