As the United Nations Ocean Conference in Nice has just concluded and the effects of climate change continue to be
‘Created Different’ is a new pan-European campaign by VCCP, aimed at re-establishing Canon as the go-to brand for a new
This summer, a “man-made natural wonder” is being promoted to visitors in Northern Europe: the swirling blue-green algae blooms of
Finland and its people are extremely sympathetic to the people of Ukraine as they too have experience with Russian invasion, land loss, and the constant threat of aggression from their neighboring country, Russia. In short, marketing a Ukrainian drink to Finns by simply selling it on being from the Ukraine, hits a bullseye mark on the target. OBOLON is Ukraine's largest beverage producer.
Ale Lauraéus explains: "By purchasing Ukrainian products, you are contributing to the rebuilding of Ukraine."
AD: Ale Lauraéus
Graphic designer: Ale Lauraéus
Copywriter: Ale Lauraéus
