Finland and its people are extremely sympathetic to the people of Ukraine as they too have experience with Russian invasion, land loss, and the constant threat of aggression from their neighboring country, Russia. In short, marketing a Ukrainian drink to Finns by simply selling it on being from the Ukraine, hits a bullseye mark on the target. OBOLON is Ukraine's largest beverage producer.
Ale Lauraéus explains: "By purchasing Ukrainian products, you are contributing to the rebuilding of Ukraine."
Agency: Studio Lauraéus Oy
Client: Obolon / Galatea Beverages Oy / Henry Johansson
AD: Ale Lauraéus
Graphic designer: Ale Lauraéus
Copywriter: Ale Lauraéus
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