A guerrilla campaign for 3# season of The O.C series, created by Brazilian guerrilla agency Espalhe.
In Latin America, on selected beaches in Brazil, Argentina, Venezuela and Mexico, people had been surprised by ambulants that were selling Italian eyeglasses, Russian caviar, French champagne and diamond necklaces instead of the usual 1$ plastic trinkets.
Each product costs about U$ 300, just to provide to the fans a little of the luxury shown in the series.
ad agency: Espalhe
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Heh. I wonder how many people said "oh, what the heck" and bought some $ 300 worh of Russian caviar... :))
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Permalink$300 for sunbaked Caviar? Sounds deliciously dangerous.....much like the TV show.
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