In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Dove’s "Cost of Beauty" also added a Gold in the Social & Influence category at the Cannes Lions 2023. The collaboration between Ogilvy UK and Ogilvy Toronto showcased the startling reality that 70% of kids are exposed to toxic beauty content on social media, and 3 of 5 kids’ mental health is being impacted by what they see on social media. The film from the Dove Self-Esteem Project follows the first-hand experience of one young woman as it explores the consequences of harmful beauty content. Daniel Fisher, Global Executive Creative Director
