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Here is the first campaign for a microcredit, made with microcredits, made for Oikocredit. The campaign assets (TV and radio) were co-developed by Freda Chingwe, Innocent Kamula and Benji Abi from Blantyre, Malawi. Financed by microcredit, they were able to buy a camera, laptop and other tools to produce the campaign.
Thisi is one of those ideas that I'm surprised no one ever did before. So simple, and such a great practical demonstration of the way microcredits work.
Client: Oikocredit
Agency: Fitzroy