Olympus Camera "They obviously felt like shooting each other" press ad 1981 UK

Labor party rivals Tony Benn and Denis Healey taking pictures of each other - with the headline "They obviously felt like shooting each other". Why was this brilliant? These two leaders were battling titans, well known for their rivalry. But as it happens, they snapped photos of each other using Olympus cameras at the Labour party conference in 1981, and the rest is advertising history as this topical ad appeared mere days later.

Tony Benn and Denis Healey at the Labour party conference in 1981.

Ad agency: Collett Dickinson and Pearce (CPD)

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