In honor of Loneliness Awareness Week, Columbus-based Lion Cub’s Cookies closed its two booming storefronts on a Saturday, its
Barclays, official banking partner of The Championships, Wimbledon, has unveiled a new integrated campaign starring tennis icon and Barclays ambassador
Motrio, which operates local garages throughout Europe, has launched a new campaign anchored by a short film, “The Wonderful Tale
AdAge reports that Belgian ad agency Duval Guillaume is launching a new breath freshener with one one-second ads. See the one second ad here.
The breathmints name is "One Second", and the tiny ad is a basic product demonstration, a woman plops the gel-mint on her tongue, followed by a product shot as the product name is being whispered: "One Second".
"Since One Second is a small company with big ambitions, DGA had to think of a way to create rumor around the new product without it costing a lot," said Katia Strauwen, an account director at the agency. "So we decided to make the fastest, shortest commercial ever."
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Guniess book of Records - worlds shortest ad - (1993) 0:01 (USA)
Edit: Spotted that Adrants wrote about this on friday, "Marketer Launches One Second Commercial" sans extra trivia on really short adverts.
