âCreated Differentâ is a new pan-European campaign by VCCP, aimed at re-establishing Canon as the go-to brand for a new
This summer, a âman-made natural wonderâ is being promoted to visitors in Northern Europe: the swirling blue-green algae blooms of
MĂŒller FRijjâs latest integrated campaign, aims to shake up the ready-to-drink milkshake category with a healthy hit of chaotic
Here's a tip for when you're entering awards shows. Don't characterize your work as the "first-ever" or "world's first" anything unless you're absolutely sure it hasn't been done before. Practically everything has been done already. Not to say your work couldn't be the "best ever" or "best application of" something. But first ever? Get over yourself. The world isn't that small. Plus, it sounds like bullshit and EVERYBODY says it. Best plan is to let the work do the talking. No more over-thinking in the description. There isn't a whole lot of time to read the descriptions. As Rich Silverstein once told me, "Shut up."