I guess this is NSFW, sort of? For National Endangered Species Day the Quick Response Fund for Nature (QRFN) has
To announce the opening of an IKEA on Oxford Street the company focused its OOH campaign on the iconic bag.
Show the product! They listened to the creative brief. The campaign features a film directed by Danish filmmaker Martin Werner,
In 1956 Escher attempted to create a picture where there was a continuos frame linking the large image and the next smaller image in a spiral. He created a spiralling grid and used that as the basis for the unusual lithograph 'Prentententoonstelling', the print room. It depicts a young man viewing a print on a wall of a gallery, but as he follows the image of the print he finds a repeated smaller image of himself standing in the same gallery. The centre of the image is an unfinished blank space, where Escher signed and mono-graphed the piece.
This "droste effect" (named after the Chocolate brand that featured a recursive image on it packaging way back in 1904) was the inspiration for OneInThree's music video for the Wild Beasts. The Leiden University & the University of California at Berkeley initiated a joint project to decode the math of the drawing and attempted to develop a more satisfactory way of filling the 'hole' in Eschers drawing. As a result of their research they developed a formula which could complete the drawing. Josh Sommers translated this formula to into MathMap a program that allows one to distort images on a pixel by pixel basis based on instruction specified in a simple programming language. (more inside folks)
