WTA Professional Tennis player Francesca Jones was born with ectrodactyly ectodermal dysplasia syndrome, a rare condition that causes developmental problems for hands and feet, but she overcame this to play tennis and is rising through the ranks. She embodies the Inspiration Ahead tagline here, as a young fan watches footage of Francesca using her OPPO Find X5 Pro smartphone. She replicates the professional’s movements as she practices, highlighting moments of frustration, difficulty, and success before the final scene, which zooms out to show the inspired young girl in the crowd, filming with the 4K Ultra Night Video mode of her OPPO Find X5 smartphone.
At the recent French Open, OPPO and Sid Lee created an activation championing the 4K Ultra Night Video technology and the 5-Axis Optical Image stabilisation, which uses long exposure to create stunning visuals.
Working with renowned light painting photographer LightGraff, fans’ messages for their favourite players were selected and used to create stunning light painting visuals that were amplified on OPPO’s social channels using the campaign hashtags #InspirationAhead and #PaintTheNight.
Fans not in attendance could also participate thanks to a light painting Instagram filter, allowing users to create their very own light painting masterpieces.
Project Lead: Zhang Gaoxiang (Lang)/Zhi Shuang Shuang (Double)
Creative Lead: Mats Hakansson/Yuyeon Cho-De Jong
PR: Yan Su (Lucas)
Digital: Zhang Qinglang/Chen Xinyi
Credits Sid Lee:
CCO, Europe: Sylvain Thirache
President: Johan Delpuech
Creative Lead: Sofia Lyu
Business Directors: Eugénie Valletoux/Gareth Hall
Senior Project Manager: Sam Bridgwater
Copywriter: Jillian Young
Social Media: Cassandre Geron
Producers: Laetitia Neves/Aurelia Blatry
At Wimbledon, the mutually inspirational player/fan relationship will be brought to life through an AR activation celebrating 100 years of Centre Court. Featuring 40 Wimbledon Champions, from Billy Jean King to Roger Federer, users will be able to select four Champions from each decade with a video telling the story of that era. The short videos will share inspirational content of the Champions playing on Wimbledon’s much-celebrated Centre Court. Iconic Wimbledon objects including strawberries and cream and Rufus the Hawk will be animated in 3D to enrich the experience and users can take photos with the Champions to share on social media.
The campaign will also feature on press, outdoor, digital, and social channels.