OREO & Xbox & Saatchi & Saatchi – OREO and Xbox turn cookies into a whole new gaming experience.

The world’s number one cookie*, OREO, and international gaming giant, Xbox, are on a mission, putting the cookies at the heart of the campaign by leveraging something that has been part of the gaming world for a long time: cheat codes.
Cheat codes allow players to unlock special features or abilities in the game that are not available through standard play. For the first time in Europe, OREO is launching 6 different embossments inspired by the Xbox controller. Consumers will be able to create combinations with the OREO Xbox Special Edition cookies and unlock amazing prizes on the official website.
The possibilities are endless - players could use cookies to unlock a custom Xbox Series S Console designed to look like an OREO cookie being dunked into milk, Xbox Game Pass Ultimate subscriptions, Xbox Stereo Headsets, or exclusive OREO-themed in-game content**:
• A “Valiant Corsair” Sail Set for Sea of Thieves.
• A “Parade Ground” Armour Coating for Halo Infinite.
• A “2009 Pagani Zonda Cinque Roadster ‘Oreo Edition’“ for Forza Horizon 5.

Chiara Missio – A. Marketing Director Treat (Oreo & Choco bakery)
Jonathan Ryan – Base & Equity Manager Oreo
Agata Maciag – Junior Brand Manager Oreo MEU
Saatchi & Saatchi, Düsseldorf
Dennis May – Chief Creative Officer
Stephanie Rupp – Chief Business Officer
Christian Anhut – Executive Creative Director
Jan Propach – Executive Creative Director
Miguel Paz Chagoya – Client Partner
Elvira Fernández Rueda – Senior Account Manager
James Whatley / James Larman / Sarah Sandford – Strategy Partner
Concept:
Gabriel Lepesteur
Ian Guimarães
Art director:
Ian Guimarães – Senior Art Director
Eduardo Macedo – Senior Art Director
Marcelo Seguti – Art Director
Cara Shikura – Art Director
Copywriter:
Gabriel Lepesteur – Senior Copywriter
Daniela Jeschkeit - Copywriter
Production
Dominic O’Riordan – Director
Iconoclast - Production company
Robert Sieg – Producer
Creep – Postproduction company
PoP Studios
Petra Aniot-Helt - Group Account Director
Beatrix Imrei – Senior Account Director
Agnes Hir – Production Account Manager
Microsoft: 
Marcos Waltenberg - Director of Global Partnerships and Social Impact, Xbox 
Gordon Donald - International Partnerships Lead, Xbox 

Microsoft Partner Agency - Miai Brand Partnerships: 
Bolu Akindoyin - COO and Partnerships Director 
Scott Zeall - Partnerships Manager 
Taya Harris - Assistant Partnerships Manager