National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
"Sweat bicycle chain grease perfume" never sounded this good.
Client: Novartis
Agency: Saatchi & Saatchi Switzerland
Production Company: Jeff Wayne Music
Director : Steve Sidwell
Account managers: Stephanie Rupp & Melanie Foucher
Creative Director: John Pallant
Creative Director: Roger Kennedy
Creative Director: Jean-François Fournon
Copywriter: Dave Govier & Levi Slavin
Producer: Rebecca Williams
Sound Engineer: Tom Heddy