I guess this is NSFW, sort of? For National Endangered Species Day the Quick Response Fund for Nature (QRFN) has
To announce the opening of an IKEA on Oxford Street the company focused its OOH campaign on the iconic bag.
Show the product! They listened to the creative brief. The campaign features a film directed by Danish filmmaker Martin Werner,
This ad, above, is the self-banned ad of the week from the Pennsylvania Liquor Control Board campaign - see the rest on facebook - that shows the dark side of what happens when you drink too much. You might end up in fights, hanging out with the "porcelain prince" all evening, have condoms break on you, cheat on your boyfriend or... get raped. From the image showing a women lying on what may be a bathroom floor the viewer will probably conclude that when you're unconscious and can't actually say no, rape is your fault. The copy on the campaign website even went so far to blame the victims friends. Now it's everyones fault. Except the rapists, of course.
"Calling the shots starts with you. What if you didn’t watch out for your friends during a night of drinking?"
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Still, don't drink too much. The headache alone isn't worth it.
