National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
Let's put aside personal politics for a minute (especially those of us who don't live in the Middle East) and receive this very powerful message from the Palestinian Israeli Bereaved Families for Peace.
Everyone in this video- Israeli and Palestinian alike-lost a family member to the conflict. They don't want any mew members of this tragic forum.
It's time to end the conflict once and for all.
Client: Palestinian Israeli Bereaved Families for Peace
Agency: BBR Saatchi & Saatchi Israel
Script: Dorit Gvili
VP Production: Dorit Gvili
Art Director: Yuval Tzuckerman
Producre: Bosmat Marmarely
Director: Ram Baruch
Photographer: Shai Peleg
Editor: Zohar Elefant