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The little cheeses go to the gym, ride the subway, have a rave, etc. Very cute. Short form: Longer form:
Just like in 2022, North face hired Drag Queen Pattie Gonia to entice children to come/go outside for Pride.... Though last year it was still called a "pride month", now it's apparently morphed into a "pride season". Gosh, some of us only get a day.
"Same procedure as last year, Miss Sophie? Miss Sophie : Same procedure as every year, James. James : Well, I'll do my very best!"
With the film, released on social media Pattie Gonia says:
🌈 Nature lets you be who you are, so, for the second year in a row @thenorthface is hosting Summer of Pride together with @pattiegonia (they/she) to celebrate you and all the beautiful ways you get outside.
, and Daily Mail reports that North Face risks Bud Light-style boycott over 'summer of Pride' ad featuring drag queen 'Pattie Gonia'.
Ad Age reports that people have protested and are arranging boycotts, but North Face are committed to keep the campaign (and LGBTQ hike events) going. "The North Face does not plan to bow to boycott pressure it is facing in the wake of an LGBTQ+ campaign."
